The Arnold Frolmer Invitational: brief thoughts on it's namesake

i stumbled across this picture today along with an article that (forgive the source) somehow made me appreciate the man even more than i did before:


“… sportswriter Frank Deford has testified that Palmer’s cool came from those L&M’s: ‘All America had this image of Palmer taking a cigarette out of his mouth, throwing it on the green to putt, and then sticking it back in his mouth. It was golf’s equivalent of Bogart and Bacall. It’s odd to think of a cigarette as an athletic totem, but back then it was sexy. Palmer with a cigarette was like those old convertible ads with a beautiful woman sitting in the front seat and her scarf blowing in the wind.’”


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